We believe travel is not just moving between places — it is meeting the stories that stay with you. Since 2016, our Japan-based team has connected travelers, schools and companies with the real Japan.

Japan’s true beauty lives in its people — in artisans who have refined their craft for generations, in local communities that keep their traditions alive, and in the quiet hospitality of everyday life.
We design experiences that go beyond sightseeing: a tea ceremony with a host who explains its meaning, a visit to a workshop where a craft has been passed down for centuries, a night at a ryokan where time slows down.
Every journey is planned and run by our own team in Japan, so each trip feels personal, smooth and meaningful.
Real places, real people and real traditions — the Japan that locals know and love.
Every place has a story. We bring the history, craft and culture behind it to life.
Journeys that leave guests with new perspectives — and a reason to come back.
Thoughtful design, smooth operations and meaningful cultural encounters — for private travelers, groups and companies alike.
“Not just a trip, but a story you will keep telling.”
A Japan-based team of planners, drivers and guides — speaking English, Chinese and Japanese.

Educated in China and Japan and living in Japan for more than 25 years. With a background in system design and strategy consulting, he founded Wish Travel in 2016. A certified General Travel Services Manager, he leads every program — and has a gift for finding the right hotel.

Holds a master’s degree in Comprehensive Cultural Policy and is a certified General Travel Services Manager. She designs art- and culture-focused experiences and itineraries tailored to each guest.

A graduate of Meiji University’s School of Commerce, with experience at a major HR company and in education. He leads our vehicle operations team — and always knows where to find the best local food and views.

A global program director and business development consultant specializing in executive study, business visits and education programs. Formerly with Omnia Discovery in London, he has planned programs for more than 1,000 MBA participants, executives and academic leaders.

Born and raised in Tokyo, he studied manga and works as a freelance photographer. With more than six years of English-speaking guiding experience, he is highly praised by visiting US music groups.

A graduate of J. F. Oberlin University, he studied in Hangzhou from 2004 and spent 12 years living and working abroad, including in Shanghai. Now based in Kumamoto, he shares Kyushu’s culture with travelers from around the world.
| Company | WR Innovation Inc.(WRイノベーション株式会社) |
|---|---|
| Brands | StoryTour / Wish Travel |
| Established | September 16, 2016 |
| Representative Director | Alex Jo |
| Capital | JPY 20,000,000 |
| Business | Travel (DMC) Inbound Exchange Programs Concert Production Media (wishtravel.jp) Private Brand (J-BOX) |
| Licenses | Registered Travel Agency: Saitama Prefectural Governor Registration No. 3-1257 |
| Memberships | All Nippon Travel Agents Association (ANTA) |
| Banks | Rakuten Bank / Kawaguchi Shinkin Bank |
| Address | La Maison Du Pearl 202, 2-10-15 Namiki, Kawaguchi, Saitama 332-0034, Japan |
| Phone / Fax | TEL +81-48-229-0627 / FAX +81-48-229-0637 |
Private day tours, group programs or business travel — tell us what you have in mind.
WhatsApp: +81 90-5800-9116 | Email: wishtravel@wrconsulting.jp
Head Office
La Maison Du Pearl 202, 2-10-15 Namiki, Kawaguchi, Saitama, Japan
TEL: +81-48-229-0627